SUBTYPE SELECTS - TEEJAE

This was the second Subtype Selects that I produced, and with Teejae as our talent, I knew I wanted to take it to the next level. As established in past episodes, it was important that the set and lighting worked in conjunction with the talent’s fit. For this campaign, I wanted to go further than only using lighting; I employed other techniques using CRT TVs and a projector, not only as a point of difference but to amplify the campaign messaging, the Subtype brand, and Teejae’s story.